Mics on…sound… audience. Our radio platforms
KISS FM is Kenya’s number 1 millenial English language station with and transmitters covering all of Kenya’s major urban centres. The group’s flagship station has its core demographic being the 18 – 34 year olds. The station’s audience informed, digital, strongly opinionated, highly educated and has a combined massive spending power due to the sheer numbers. KISSFM is Kenya biggest youth radio brand and a great platform for brands looking for notoriety, longevity and connection as the audience it talks to represents early adopters, aspirational, impressionable youth who form the next line of loyal consumers.
This demographic covers the youth who are fresh from high school to fresh graduates, young business managers and entrpreneurs. Trendy and trying out all the ‘cool’ brands and products they spare no expenses in doing it. The station is especially effective for FMCGs, beauty products, banking, mobile phone products, beverages, entertainment products, education institutions, beauty , telecommunications, financial, digital products and behavior change campaigns.
Primary Audience: 18 – 34
Monthly Listenership: 11M LSM 8 -17.
Unique proposition: Youth, Trendy, Impressionable with spending power.
CLASSIC FM has the biggest breakfast show in Africa and is the undisputed Number 1 breakfast and drive time shows in Kenya across all ages. The station transmits to all the major urban centers in the country and targets an 18-45+ audiences. The station’s listeners include successful executives, women, young families and investment driven individuals with high disposable incomes across . They represent a majority Kenya’s work force in the middle to upper income brackets as well as the managerial core of the country.
The station has Kenya’s leading radio personalities on its breakfast and drive shows who engage audiences’ with captivating talk ensuring a massive audiences to deliver your message to.
Classic FM delivers unparalleled entertainment and plays all the greatest hits from yesterday and today. The station talks to major decision makers at the household and industry level and has delivered powerful campaigns for real estate, insurance, FMCGs, Telcos, smart phones and financial services sector among others.
Primary Target: 18-45+
Listenership: 3.4M, LSM 8 – 17
Unique proposition: Mature with disposable income.
Radio Jambo is the biggest Swahili (national language)n radio station in Kenya and boasts of the Number 1 breakfast and drive shows in the vernacular market. The station has one of the largest national; footprint of any privately owned radio station in Kenya with over 30 transmitters countrywide. The station targets 18 – 50+ year olds. Radio Jambo has a strong news and sports heritage hence attracting this diverse demographic that cuts across the ethnic, social, and geographical divide in Kenya. The station being a predominantly talk station gives Kenyans a platform to discuss social, politics, sports and family matters affecting them.
The station’s vibrant personalities , reflect Kenya all day, thus attracting a mature audience across the country, reaching over 12m listeners every month and growing.
Primary target: 18 – 50+
Listenership: 12+M, LSM 6 – 15
Unique proposition: Mature massive nationwide audience.
EAST FM is Africa’s first privately owned Asian station and the premier Asian station transmitting in Nairobi, Mombasa and Kisumu in Kenya. The station since its inception has been the voice of the Asian community.
The station targets the 18 – 50 demographic and commands over 80% reach of the Asian listenership as well as a large chunk of the expatriate Asian community.The station distinguishes itself as being an integral part of the Asian Community. What East FM says they almost certainly do! The station is a great platform for household goods, FMCG’s, construction, industry products, airlines, motor industry among others.
Primary Target: 18 – 50+
Listenership: 500,000 LSM 10-17
Unique proposition: Affluent with disposable income.
SMOOTH 105.5 is a music station that plays continuous relaxing hits. The station focuses on creating a nostalgic feeling amongst the listeners with music from the 80s, 90s and early 2000s. The station broadcasts to Nairobi and it’s environs and targets an audience of +32. The target listener is affluent, successful women who are settled in life and focus heavily on family, health and education.
The station has very little talk; allowing the listener to enjoy the music. Smooth 105.5 talks to decision makers in the home and in the office; and has managed campaigns for banks, Telcom companies, insurance companies, breweries, amongst others.
Primary Target: 32+
Listenership: Fairly new station LSM 10 – 17
Unique proposition: Mature with disposable income