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Work Process

Our Work Process Summary

Kick Off

Each client is different, which is why we create tailor-made solutions for you.

Together we identify the goals and targets of your campaign. Whether your goals include launching a new product, entering a new market, or simply increasing brand awareness, driving sales, dealing with crises – we are here to help you achieve your targets. We take the brief and use design thinking with your team to create the nuts and bolt of a new path breaking strategy
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Campaign Concept

We then create a total campaign concept with your specific brand identity and strategic goals in mind

We compile a tailored list of sites, influencers and traditional media offerings that best match your needs. We outline the time line, deliverables and outcome of the campaign. We create evaluation metrics and reporting structures to meet your objectives

Integrated Social, Web and Influencer Personality Selection

Your brand deserves individual treatment, which is why each of our campaigns is customized down to the last detail.

Our creative team specializes in designing the look and feel optimal to achieving your specific goals. We agree how we are going to execute the campaign, tonality, frequency of messaging ,message management and scale the team required to your budget and what it takes to deliver optimal results.
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Digitally Weaponized Traditional Media

Your current brand spend on traditional media can be converged and connected to the digital campaign and assets to further extend and weaponize traditional radio, TV, print and on the ground campaign.

We focus on generating consumer involvement, trial, loyalty and re targeting. Our creative team understand traditional media and how to juice it to achieving your specific goals. We can create new and specialist digital assets for each campaign which can be extended after the campaign or decommissioned.

Content Creation

By working and communicating closely with your brand we can create engaging and sticky content written by experienced content creators with world class experience who can create

Native stories
Posts
Interview
Exclusives
Video projects
Landing pages and short term campaign material
We ensure that content is crafted and shared in an authentic, timely, and accurate way to generate engagement and conversion.
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Analytics and Reporting

After campaign execution, our team delivers a full reporting that neatly maps key performance indicators, revenue, exposure the social impact of the campaign.